Category Archives: Change

Not Original Artists

When I was in school, there existed a very popular packaging of music which I remember as “Hits Picks 100!” – basically these were compilations of all the songs that had been “on the charts” for the last few months. I guess in many ways it was the precursor of Napster – teenagers wanting to consume giant bags of unrelated popular music instead of albums from a single artist.

Anyway, there was sometimes a catch. Occasionally a very sheepish looking individual would arrive at school the next day, having spent all their hard earned cash on one of these massive compilation albums and when questioned about how it was1 – the reply was “Not Original Artists”

I don’t know the specifics exactly, but to keep costs down to the bargain basement prices that have ever attracted the younger purchaser, the publishers of said massive compilations would not licence the original recordings, but instead have somebody else effectively “cover” the song for the album (with varying degrees of success I might add)

There were of course legitimate compilations made, but these tended to attract higher prices. The two products looked the same, and so the average consumer assumed that they were the same.

Now of course to protect themselves legally, the advertising and packaging had to contain somewhere the dreaded “Not Original Artists” labelling – but nobody ever said how big the font had to be…

Inspired by the movie…

A few years later, a similar thing started to happen with Movie Soundtracks, which were equally as popular at the time as the pop compilations were a few years early. I’m not talking so much about Epic Original Scores such as Star Wars here, but rather more pop culture outings such as the soundtrack to Bas Lurman’s Romeo and Juliet.

These again were compilations, but this time around they were based around a curated set of songs chosen as the background for a particular movie.

Now these albums were created from licensed music and they were also combined with the licensed movie property. (No wonder they were popular!)

Hoards of people descended on music stores to buy these soundtracks and reconnect with their favourite movie.

In some ways, the movies became ads for the CDs. I think this was especially “a thing” in the days when you had to wait a year or more to own the movie yourself or even rent it from a video store. The music however you could get right away.2

But the popularity of this format once again drove marketers to exploit this demand by creating something that looked like the popular thing but wasn’t actually the popular thing.3

I remember being given an apparent movie soundtrack by a friend, putting it on to play and then halfway through thinking “I’ve seen this movie twice, but I don’t remember any of this”

So I went back to see the movie a third time, then went home and listened to the soundtrack again – to once again be baffled. Until I inspected the case a little more closely and found the phrase “Inspired by the movie…”

Inspired by Scrum

So how does this relate to process?

I think there is a lot of “Inspired by Scrum” out there that people are calling Scrum.

Who knows the full set of reasons why people do this4, sometimes it might be because people never saw the (Scrum) movie and don’t know that what they’re doing isn’t really Scrum.

Sometimes it might be just like the Hits Picks CDs – Scrum looked too hard and too expensive, so let’s do a cover version instead! Hey, it looks right doesn’t it?

Or maybe Scrum just wasn’t plain right for you and you’ve come up with something a lot better. And for some reason you’ve decided to call it Scrum anyway.

But for whatever the reason, it’s not Scrum, so please don’t call it Scrum.

Why does it matter what I call my process?

I think it matters for a few reasons, but here is the main one:

There are no end of people and blog posts out there who say that Scrum is awful and should perhaps “die in a fire” and then they describe the process that they were following and yes, it’s usually awful, but it’s also never Scrum.

Just once I would like to hear or read an “I hate Scrum” rant that actually describes Scrum.

But this distracts from the real issue – and the real problem is that you can silence that argument with “Oh, but what you were doing wasn’t Scrum”

And that’s the problem.

Because that answer presupposes that Scrum was the right thing for these people to do.

That is to say that doing Scrum correctly would have solved all their problems. Now maybe it would have, but that’s beside the point5. You can no longer have a sensible discussion about it because we’ve placed all the blame on Scrum.6

You can’t judge a process if you’re not following the process.

So what should we call our process?

Scrum Butt?

Scrum Butt was a popular term, I dunno, maybe 5-6 years ago? If you don’t remember it, the concept came from people saying “Oh we’re doing Scrum, but we don’t deliver working software at the end of each Sprint”

As cruel as it sounds, it was useful in the beginning. Because the people who genuinely wanted and needed Scrum often skipped over the active ingredients of the process and thus didn’t get the benefits. And thus “Scrum Butt” was originally a playful way of saying “Yes, I’m totally on this diet, except I’m still eating as much as I want”

But at some point in time, it suddenly became “NOT OK” to say Scrum Butt – I remember one guy at an agile conference basically losing his mind at a panel who just told him that he was doing “Scrum Butt” because they were being abusive and not helpful (Frankly, they both had a point, what he was doing was not remotely Scrum, but telling him to simply do Scrum properly wasn’t very helpful either, because that simply wasn’t feasible for him. He knew what to do, it was his company that would not permit it)

So in these days of “little ‘a’ agile” saying Scrum Butt might seem harsh, but it was at least clear.

Scrum-like?

So in order to salve egos and increase sales we got Scrum-like. This to me is the “Not Original Artists” of process naming.

The problem with the phrase “Scrum-like” is that it begs the question “In what way?” – because 9 times out of 10 the primary way in which the not-Scrum process is “like” Scrum is in the way it looks.

Inspiration over Like-ness

I think it’s more accurate, and dare I say transparent to say that your process is “Inspired by Scrum” rather than “Scrum-like”

The “Inspired By” CD’s were true originals – both artists and content. Sure they weren’t in the actual movie, but a lot of the time that didn’t matter, they were still good songs. (most of the time)

And some people even preferred the “Inspired by” CD’s to the Sound Track CD’s and that was OK too.

So if you’ve been inspired by Scrum, in whatever way then own that. Don’t feel compelled to pretend you’re doing something you’re not. Don’t wimp out and say you’re “Scrum-like”7own your originality.

Claim inspiration and invention, not mimicry.

And then we can leave Scrum to mean, well Scrum.


  1. Which was code for “Can I get a copy please?”. Napster didn’t create the concept of “sharing” music it just scaled it. 
  2. And who doesn’t love a fast feedback cycle!? 
  3. In those days there was a less torrential stream of movie production. 
  4. Scrum is of course also not unique in this regard. 
  5. The is a secondary problem here which is we never get a decent chance to talk about the problems with Scrum itself – because we’re too busy telling people what they’re doing is not Scrum. 
  6. For what it’s worth, I’ve seen the same thing happen to kanban. 
  7. The process equivalent of using a really small font. 

Organisational Archetypes and Agility

A “classic” organisation basically has three archetypes:

  1. Doers
  2. Decision Makers
  3. Information Providers

These archetypes are pretty much self explanatory, and the operational model that they create should be familiar to most readers.

Doers perform the actual work; the work they do is directed by the Decision Makers. This is typically the “core” of the business. Often somewhat outside of this dynamic is a third archetype, the Information Provider. Their actions are also directed by “The Decisions Makers” and their work product is then directly consumed by the Decision Makers, with a view towards making better decisions.

Basically, in true traditional style, everything flows in and out of the decision making function, and decision making is kept deliberately separate from execution.

What happens when you Introduce Agile into this mix?

If you introduce an “Agile Bod” into this organisational dynamic, the system attempts to constrain it to one of the existing organisational archetypes.1 Where you end up depends on which archetype you most closely resemble.

ScrumMaster Shaped People

ScrumMaster shaped people are most often placed into the doer category, either in the form of “Process Police” or “Team Leader” or even “Project Manager”2

Agile Coaches / Consultants

For the Agile Coach role however, the only obvious choice is to make them Information Providers3

Thus the line between “training” and “coaching” becomes more an issue of delivery method than ontology.

What’s the problem then?

This mismatch fundamentally causes three problems:

  1. Bad ScrumMasters
  2. Unintended Power Battles
  3. Wasted Potential

Bad ScrumMasters

Even if you don’t know much about “Agile” you have probably at least heard the phrase “The ScrumMaster is a Servant Leader” or similar.

The problem is that the existing organisational archetypes don’t really allow for Servant Leaders4 – they allow for leaders as Decision Makers and Doers as Servants. Pick one.

Unintended Power Battles

So where does this leave the Agile Coach?

Agile Coaches are typically brought into organisations that are just starting out with Agile, or have tried and screwed it up somewhat.

One of the leading causes for Agile Screw Ups is of course the “not realising that this is a paradigm shift not a tweak” part.

And this is where it so often goes wrong; consultants are asked Waterfall Paradigm Questions that have Agile Paradigm answers.5

And worse, from the consultant’s perspective, the client is either not asking the right questions or focussing on the important things (at least wrt adopting Agility).

Since the consultant feels tasked (and at least partially responsible) for the client’s successful adoption of Agility, they react to this perceived lack of “correct focus” by offering increasingly impassioned unsolicited advice – which in the classic archetype model begins to look like they’re making decisions; and decisions only come from the people in charge; and consultants, if they are anything, are most definitely not in charge.

And thus you end up with an unintended power battle, the perception of a threat, where none was originally intended. Leaving behind it defensive, affronted management and a bewildered consultant who thought they were just trying to help. After all, they were just trying to save you from yourself…

Wasted Potential

So let’s assume lastly that for whatever reason no power battles ensue. We are still wasting potential here. Because the fact remains that (if Agility is the objective) the client probably is asking at least suboptimal questions and potentially directing their focus towards immaterial areas.

So instead of building a world class Agile capability, instead what you get is lots of people who are really good at Planning Poker™.

There is basically no dynamic apart from hiring on the coach as a manager (and thus letting them make decisions) whereby the organisation can benefit from anywhere close to their full expertise.

Rounding the corners

So the upshot of all this is that in order to really adopt agile, your organisation needs to be able to support and recognise at least two additional archetypes:

  1. Enablers
  2. Advisors

Enabling ScrumMastery

The enabler archetype is an oversight role which focuses on supporting rather than directing.

Without it, Servant Leadership, and thus ScrumMastery becomes nothing more than empty rhetoric6 or passive aggression.7
With it however, you open the doors for an entirely new category of management; which includes genuine ScrumMastery.

Advising on Agility

So the final “Enabling Archetype” is The Advisor. And allowing Advisors to exist and thrive in your organisation8 is Step One in terms of accelerating Agility (or the adoption of any other paradigm shift for that matter).

To borrow a term that the 1980’s rendered somewhat cringeworthy; it allows for true synergy between client and consultant.

It allows for a consultant / client dynamic where the consultant is allowed to take information in, then synthesise it with their deep domain knowledge and then spit out useful advice. Genuine contextually relevant advice. Not Best Practice. Not what the last client did. But rather what you should probably do.
It allows consultants to offer strategic, structural and operational suggestions clearly and concisely, without fear of reprisal, not hidden under one thousand layers of politics and double speak (lest the advice be mistaken for decisions and thus be perceived as a shameless grab for power)
In this way your organisation can safely and quickly navigate a paradigm shift; using Advisors as living bridges instead of seeing consultants as nothing more than expensive walking dictionaries.


  1. And if it can’t it will just spit you out. 
  2. I don’t place Project Managers fully into the category of “Decision Makers” here as they are typically tasked with overseeing that a decision is executed correctly not with making the original decision itself. 
  3. We all know that Agile Coach as “doer” is ridiculous ;) 
  4. Or more accurately Servant as Leader, as was the original phrasing that re-introduced the concept in the late 20th Century. This is clearly an even worse deviation from the norm. Many people read that statement as “And the Meek Shall inherit the Earth. Right Now” with the immediate follow-up thought of “Screw That”. 
  5. Or as Alistair Cockburn puts it, “You’ve just asked me a Shu level question that requires a Ri level answer.” 
  6. There is probably a 4th Universal Organisational Archetype – “Ballast” or “Window Dressing” – into which ScrumMaster and Agile Coaches can also be put. “We don’t really know what function these people have, we suspect none, but you’re expected to have them anyway”. This is however a slightly separate problem, because here, Agile is assumed to have no effect beyond the desirable qualities of adopting the brand. 
  7. I will forever be reminded of an Open Space session where a “ScrumMaster” proclaimed that they once tried letting their team self organise, but when they checked up on them “They were doing it wrong”. 
  8. And recognising that Agile Coaches should probably fall into this category. 

Why Best Practice lives in a Shu Box

Shu-Ha-Ri is a popular metaphor in Agile Circles. 

It’s borrowed from Martial Arts (where it works well) and one way to explain it might be:

  1. Shu – Follow the rules
  2. Ha – Break the rules (adapting them to your context)
  3. Ri – Become the rules

It is most often used as a justification for why beginners should not question their ScrumMaster™ (or process) and simply follow the rules laid down for them by the methodology. 

Much like jazz, any given student1 is only permitted to rise to the next level of the process once they’ve conquered the preceding steps.  i.e. you don’t earn the right to break the rules until you’ve proved that you can follow the rules.2

What’s this got to do with Best Practice?

The term “Best Practice” tends to mean “Industry Best Practice” – people want to adopt Best Practice because it’s considered as something that has been proven to work elsewhere.  i.e. it’s a way to short-cut learning.3

If we say for the moment that we’re talking about authentic Best Practice here, then any deviation from the rules therefore means some kind of sub-optimal performance on the part of the implementers (and should obviously be avoided).

It’s a Good Idea, it’s how Humananity has managed to continue to make technological and societal progress that extends well beyond the confines of the average human lifespan.

The Democratisation of Excellence

There is only one problem. For something to be widely regarded as Best Practice, then it has to be somewhat democratised.  By which I mean it needs to be able to be widely implemented.

If something is widely implementable however, it means that it does not, by definition, take advantage of any organisational or personal strengths.

Thus if we return to the martial arts roots of Shu-Ha-Ri – your Kyū level training will teach you how to punch effectively and without breaking your wrists, but it won’t help you take full advantage of the fact that you’ve got shoulders that would put Schwarzenegger to shame.

By Definition, Ha means Abandoning Best Practice

“Ha” means to break the rules.4  This “right” accrues to the martial arts student upon the event that they are able to prove that they can follow the rules without deviation.

(Thus, we can safely assume that the rules are not being broken due to an insufficiency in ability)5

Once so gifted, students will then begin to break (some of) the rules in order to better adapt the techniques to their individual contexts – always in an endevour to produce superior results.6

For these students, Best Practice ceased to be enabling and had become limiting.

Best Practice is a step along the journey, it’s not the destination

There is actually a lot to discuss around Shu-Ha-Ri7, and I know that some people (Adam Yuret comes to mind)  dislike the concept simply because it creates an apparent hierachy, encouraging people to self identify as “Ha” or even “Ri” simply because that’s a higher grade.

But the simple point I want to make here – is the surprising position that Best Practice finds itself in.

It’s nothing more than the lid of the Shu-Box.


  1. Side thought – wouldn’t it be nice if we all regarded ourselves as students of Agile rather than practitioners, masters or gurus? I doubt you could find many Black Belts in Karate who actually regarded themselves as no longer being a student of the art. 
  2. Skipping this step in music is all that separates jazz from punk. 
  3. Afterall, who wants to be learning when they could be doing 
  4. Yes, the ones you just spent at least 5 years learning. 
  5. There is also the presumption that at least some level of understanding has occured. At the very least, once the student is able to revert to “best practice” at any time, they can now judge for themselves as to whether their adaptations are providing superior outcomes or not.  Also from my personal experience, truly studying a martial art instils a strong degree of humility. (Contrary to what much of Hollywood might portray) 
  6. As opposed simply for the purposes of saying “Hey look I invented my own Martial Art!  It has a different name, an extra few belts and I’m the GrandMaster!” 
  7. I think I have enough Blog Drafts on the topic to fill a book. 

The parable of the water

I was out for a walk the other day with some friends and their family. About halfway through the walk one of the boys declared that he was thirsty. No problem says Dad, here is $2, there are some shops, go buy yourself a bottle of water. The boy runs off. I think no more of it.

A few minutes later, the boy comes running back to his father, not with a bottle of water, but rather with the same $2 coin. He gives the coin back to his father and simply said “Mum says no”.

Curious I think. Why would a mother deny their child a drink of water?

Later, I discover why.

“I denied him the water, so that he’d learn to plan better next time, so that he’d learn to learn from his mistakes (however small they may be), and to eventually come to the understanding that almost all his decisions have consequences of some kind.”

At the time I thought “Wow, that’s a really great mother”

And this morning I thought “Wow, that’s a woman who really understands Scrum”[1]

These rules are here to help

I think something that has perhaps been a bit forgotten is that the Scrum rules, much like our mothers, are here to help. We may not always want to do what they’re suggesting, but oftentimes it’s exactly when we want to the least that we need to the most.

The most obvious parallel to my water bottle story is one of the most hated[2] rules in Scrum – being:

    The Product Owner may not change their mind during the Sprint

This is often quoted as the reason that Scrum is “not Agile”[3] but there are several good reasons for it.

The one I want to highlight today is simply “So that our Product Owners can learn to plan better

Imagine speaking to the ScrumMaster after they had denied the Product Owner a mid Sprint change if they explained:

“I denied him the change, so that he’d learn to plan better next time, so that he’d learn to learns from his mistakes, however small, and come to an understanding that all his backlog prioritisation decisions have real world consequences of some kind”[4]

Doesn’t sound so bad now, does it?


  1. Not the letter, but the principles. It’s quite possible that she’s never heard of or has any interest at all in Scrum. And I’m certainly not suggesting that she’s using Scrum to raise her children.  ↩

  2. And by association, one of the least followed.  ↩

  3. Often by people who define Agile as flailing around building random things based on whim.  ↩

  4. I can imagine that I’ve actually outraged some readers at this point by suggeting to them that their Product Owners don’t consider the consequences of their actions before acting. Well, I have two responses to that:

    1. I’m pretty sure not all of them do, so count yourself lucky if this is not the case for you

    2. Even some of the best PO’s may be new to the concept that their Backlog prioritisation decisions have immediate effects on both the finances and morale of the organisation. This seemingly annoying minor Scrum rule is designed to help them remember that.  ↩

A Conversation between an Anthropomorphised Agile Manifesto and The Real World™

AAM: Ahem… We have discovered better ways of developing software…

TRW: Glad to hear it because you guys have seriously sucked at it up until this point.

AAM: Don’t you want to know how we did it?

TRW: Not interested, I’m assuming it’s a bunch of pie in the sky theoretical namby pamby that you’ve never tried. Certainly not on me, The Real World™

AAM: Well actually, it’s entirely based on experiential learning. Empiricism. We’ve discovered these better ways through doing it and helping others do it.

TRW: Blah blah blah Empire Racism you say? Edgy. But which bit of not interested did you not understand? Get to the part where you can finally tell me exactly what I’m going to get and exactly when I’m going to get it.

AAM: Well, about that. You see, this “better way” relies fundamentally on not answering those particular questions.

TRW: You have to be kidding me.

AAM: Instead we’ve got some much better questions for you to ask instead.

TRW: Steady on there. This was about you being less rubbish at your job. I thought you said you had discovered better ways of developing software through theoretical namby pamby?

AAM: We have! It relies almost entirely on Business People and Developers working together daily.

TRW: Say what now?

AAM: What you need to do is value customer collaboration, hire motivated people and then trust in self organising teams to get the job done.

TRW: Which part of “what am I going to get and when am I going to get it” did you not understand?

AAM: Ah about that. We’ve decided that’s better to respond to change than to follow the plan.

TRW: Like hell it is.

AAM: No, seriously. It’s for the customers competitive advantage! Even late in development.

TRW: DO NOT USE the term “late” and “in development” with me ever again.

AAM: But our highest priority is early and continuous delivery of valuable…

TRW: Finally something I can use. So you’re saying that you’ll deliver everything I want early from now on, using this “Agile”? Excellent.

AAM: That’s not quite what that means, if you’ll let me finish… the principle is “early and continuous“, you only get the early part because we don’t deliver all of it. It’s our highest priority I’ll have you know!

TRW: All I heard was early. And I’m finally beginning to like you, so I’m going to pretend I didn’t hear that last part about not delivering it all. If I was you, I might think about shutting up right about now before I change my mind and call that RUP guy back and subscribe to his newsletter.

AAM: But you’ve missed the parts about technical excellence, sustainable pace and the fact that processes are nothing but empty promises filled with lies!

TRW: Ooooo processes, gotta get me some of them. Whatcha got there cutie?

AAM: Well since you asked so nicely… But you will remember that it’s the people that do the work not the process won’t you?

TRW: Yeah yeah, people great. Process bad. Mung Beans even better. Got it. Whatcha got?

AAM: I’ve got an estimation system that looks like mystical ritual using a scientific looking number sequence, a daily meeting format that will make your office space looking like meerkat colony and some ambiguous concepts around the term commitment.

TRW: Sold!

AAM: Can we at least meet face to face to finalise the deal? We believe it’s the most effective…

TRW: No, I want it all in writing and I’m also sending you off shore. It’s cheaper. Also lay of the believing for bit, and focus more on the doing. People are going to think you’re some kind of nutter.

AAM: So much for maximising the work not done…

TRW: Seems pretty simple to me. I got a shiny new toy and everything is still your fault. Win. Now get back to work!

AAM: But the retrospective!

TRW: Can wait. You’ve got real work to do. Didn’t you just say that your highest priority was early delivery?

Have you Mastered the Basics?

So I’ve noticed a trend in recent years. Whereby a lot of people are hungry for “advanced” Agile and Lean techniques (whether it be at a conference, in the classroom or in a coaching engagement)

So far so good, both Agile and Lean have been around for decades – and so it should not be a surprise that people are passed the basics and ready for some more advanced stuff.

But a conundrum often arises in these situations whereby the organisations and people most eager to learn the more advanced techniques are the very same ones that are yet come to grips with (let alone having mastered) the basics of Agile or Lean.1 (This is obviously a generalisation and not true in every case, but it’s sufficiently widespread for me to consider it a trend)

As I tweeted back in January:

And talking to other established consultants, trainers and practitioners it seems that I’m not alone in this observation.

So what’s going on?

There seem to be two fundamentally different views on what “the basics” are actually comprised of.2

And these two views may be an attribute that is unique to (or at the very least exacerbated by) the very nature of Lean, Agile & Systems Thinking.

(So again making a gross generalisation here)

Many people tend to class the basics as things that you do.3

Whereas “we in community” tend to class the basics as concepts you understand.

And thus many feel that they have mastered the basics when they can go through the motions – they write things on post-it’s or enter them into a tool – perhaps they set WIP limits, and they almost certainly know which three magic questions lead to hyperproductivity

But because they’ve not mastered the basics by the community’s definition – they often fail to yield any benefits from these changes (sometimes they do however, but that’s a topic for another time) – and thus they feel the hunger for something more advanced. Something more to do.

So this explains the phenomena – at least to my satisfaction – but it does not necessarily provide an answer 😉

Except perhaps that we should more carefully consider how we use our language and how we label things; because Basic Practices != Fundamental Concepts.4


  1. This does however put me in mind of an episode of House (“House vs God”) – where Wilson convinces a child who believes that he is a saint and thus does not need surgery to have surgery through the argument that an actual saint would have the humility to believe that they were in fact just sick and not in fact special. 
  2. This being an entirely different question to “what the basics actually are” – I’m arguing ontology here. 
  3. As soon as you do that, it’s also easy to apply models like Dreyfus 
  4. Ease of measurement and evaluation plays a big part here too. It’s much quicker and easier to determine whether or not somebody is having a 15 minute Daily Scrum than it is to determine whether or not everybody has internalised the value of (say) slack.